How many apps were downloaded for GLOW?
19.037!
To us that seems quite a lot for a local app. And one for a cultural experience that lasted 8 days.
Reviews suffered from the server fallling over. A few people were disappointed in GLOW and therefore also didn't like the app. Plus we initially didn't communicate the feature of the content package well enough (we've designed that so that updates during the festival can be passed on to the visitors).
What is comforting to us were the initial responses by the innovative opinion leaders. Those reviews were 5 star reviews. And also: 19.037! 19.037!
From those people, roughly 5% (4,9%) participated by giving hearts to the art. During STRP Festival 2011 that was almost 9% (8,7%).
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